Program+Theme

Program Theme and General Program Information This section overlaps with the previous page and presents information relating to each of the following:
 * General Program theme and song
 * Rationale for general theme;other selected themes
 * Aims and objectives of the Summer Reading Program
 * How volunteers will be recruited
 * General marketing/advertising plan

The general theme for the Summer Reading Program will be: //Words or Pictures - I love to Read,// which also includes //a// song. **Theme song** Looking at the pictures, Looking at the words I love to read. A brand new story or one I've heard, I love to read I love to read x6

Other themes include:
 * **Me, you and the Library**: This incorporates activities such as Information sessions; special events and puppet show
 * **Books R Us**: This incorporates events such as Story Trivia and Catch Me Reading!

**Rationale for Selected Themes** The primary audience for the Summer Reading program are preschoolers up to Grade 2. Children in that age range (3-8) are in the ethos of early literacy development. They are beginning to learn how to read and moreover they love listening to and telling stories. The latter can be done through pictures or the actual reading of words. More importantly, a love of reading is manifested by knowledgeable adults who interact with the children. Essentially, they are good models for cultivating future reading habits. Although, the general theme hooks on children's reading, it also reinforces parents involvement in all the events. The two other themes are subsets of the overall theme

**General Aims and Objectives of the Summer Reading Program**
 * 1) To expose and explore different purposes for reading.
 * 2) To promote good reading habits.
 * 3) To develop awareness and knowledge of print in the context of stories or poems.
 * 4) To generate family involvement for beginner readers
 * 5) To generate discussions about reading.

**Volunteers** A call for volunteers will be sent to library school students at the University of Alberta and interested teens through the library's teens advisory board. Recruitment will commence at least three months before the start of the summer. Potential volunteers will be selected after screening of application letters and interviews. Each selected volunteer will undergo training in areas such as basic first aid, relevant library policies and evacuation procedures.

**General Marketing/Advertising Plan** Electronically, programs will be advertised or marketed on the library website, in addition, a Facebook page will be created for posting photographs and sharing events. Another marketing plan is to create pamphlets for key programs such as Family Literacy project, Book Club, and Special Events. This pamphlets will be displayed near a bulletin board announcing the theme and dates of the Summer Reading Program. They will also be distributed during promotions of the program in schools.

The use of displays will also be a strategic part of the marketing/advertising for events under the three themes aforementioned. Each theme will be displayed in the form of a caption and appropriate reading resources will be allocated accordingly. The main theme: Picture or Words- I love To Read would see a combined display of picture books including wordless. The other two themes would be displayed alongside the programs grouped under them.